For 25 years Competitive Promotion Report LLC (CPR) has been in the business of providing market information and intelligence on trade pricing and promotions for Health, Beauty, and Wellness (HBW) and general merchandise sectors of the Consumer Packaged Goods (CPG) industry. Over the years, CPR has added innovative and competitive products such as Retail Pricing Report (RPR), Package Change Alert (PCA), New Product Flash (NPF) and Integrated Data Management (IDM) to expand its portfolio of business analytics services.
CPR customers are the brand leaders in the health, beauty, and wellness industry, and continually adapt to the marketplace to stay ahead of the competition by using market intelligence derived by superior analytics and business information provided by CPR. This unique insight into the market gives clients the competitive edge needed to innovate and effectively develop successful sales and marketing strategies. CPR is a reliable source for trade pricing, trade spending, margins, list price changes, deals and allowances, retail prices, new products, package changes, and other product and pricing intelligence.
As a technology provider to CPR, ICON is building a new technology platform that will transform current business applications and analytical tools; and develop new applications and functionality by providing an integrated and state of the art technology platform. This technology platform is building a foundation for the growing information needs that utilize cloud based and Big Data solutions. One such innovative product, Integrated Data Management (IDM), is a data analysis engine that combines syndicated data with CPR application data sources into information cubes for further research and analysis. The transformation of data begins with application of an extensive set of business rules, and slicing and dicing the data in several ways based on the analytical matrices to uncover market intelligence hidden underneath volumes of data, resulting in enhanced brand performance.